The Tote Library

The Tote Library is a lifestyle brand founded by Catalina & Patrik. Our strategy includes ASMR-type videos that are highly product-focused and highlight the essential features of their designs. We’ve generated millions of organic views and increased engagement across their content. Our workflow includes producing three UGC videos per week, holding weekly meetings, writing scripts for potential founder video add-ons, and working on trial reels.

Better Cakez

Better Cakez is a Germany-based company founded by Isabelle. They produce vegetable cakes that are vegan, gluten-free, free from refined sugar, and 100% organic. We’ve been working with Isabelle from the very beginning, supporting her with social media branding and her organic strategy. Everything we’ve achieved so far - over 20,000 followers on Instagram, 10,000 on TikTok, and more than 10,000 subscribers on YouTube - has been fully organic.

We started promoting the product before it launched online, and it sold out multiple times. Isabelle has also been invited to various podcast interviews, featured in popular magazines, appeared on German television, and participated in the program Die Höhle der Löwen. Our strategy focuses on storytelling and her founder journey.

For Isabelle, we develop her organic strategy, manage the content plan, and take care of editing and uploading the content - while ensuring she remains the face of the brand. We work directly with her raw material, providing regular feedback and optimisation tips. We follow a posting schedule of every two days and maintain weekly meetings.

Stowarzyszenie Wokalistów MIX

Stowarzyszenie Wokalistów MIX is a group of top music academics based in Poland. Our work with the MIX group has differed slightly from our other collaborations. They are a non-profit organisation that regularly hosts music events, which we help promote. After just the first month of working together, we generated results ten times higher across several platforms and created viral videos for the group despite limited posting opportunities.

Our approach is slower but highly effective. We post once a week, ensuring that each video has strong viral potential. Our focus is on music reaction videos, using a ‘borrowing audiences’ strategy until the group builds its own large social media community. We take care of strategy consulting, content scheduling, and editing.